With the Yuneec Mantis coming out along with some pretty good discounts on the Mavic Air (saw it for $719 last week; $878 for the Fly more combo), Parrot had no choice but to lower the price. Hubsan is also coming out with a 4k, three axis mechanical gimbal drone called the Hubsan Zino that has some decent specs for $499. My guess is that the Anafi will settle in at $499, especially with Black Friday coming up in six weeks. I still think Parrot's marketing was off as several things (like the in app purchases for $17.99 each and no charger) turned some people off in the beginning. I know I waited until until three weeks ago to purchase mine, and along with the Anafi, I got a free extra battery and a 32gb SanDisk Extreme Plus card for the $699 price (Best Buy deal). Parrot should have been more aggressive in their marketing strategy - like most people out there, after spending two weeks with the drone, I like it enough to keep it, but Parrot could have easily incorporated some design upgrades that would have really made this a great drone, instead of a good to very good drone.